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Marketing mistakes by Hartley, Robert F.

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Published by Grid, inc. in Columbus, Ohio .
Written in English



  • United States


  • Marketing -- United States -- Case studies.

Book details:

Edition Notes

Includes bibliographical references.

Statementby Robert F. Hartley.
SeriesGrid series in marketing
LC ClassificationsHF5415.1 .H37
The Physical Object
Pagination147 p. ;
Number of Pages147
ID Numbers
Open LibraryOL5208894M
ISBN 100882441043
LC Control Number75036016

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4 Marketing Lessons from Borders' Mistakes 1. Failure to Pivot During Technology Disruption - Technology, by its nature, is disruptive. It causes changes to markets that impact the business strategy for all companies in a given market. In the book-selling business, this disruptive technology was the shift from printed to electronic books. Nov 13,  · Marketing A New Book 10 Mistakes New Authors Make Updated February 7, Derek Haines Views 11 Comments You have written your book at last, and it is finally available on Amazon, Kindle, Apple, Kobo, and all your other online book retailers. Find helpful customer reviews and review ratings for Marketing Mistakes and Successes at Read honest and unbiased product reviews from our users/5. Jun 14,  · Book marketing doesn't have to be complicated, but it also can't be taken lightly. For self-published authors, there are many book marketing strategies and tactics that can be employed, and while some may seem quite direct, or even relatively “simple,” it’s very easy to make mistakes that can derail a book promotion campaign. There are generally accepted methods and many nuances in book.

Jun 09,  · The Worst Book Marketing Mistakes Authors Should Avoid. If you’re working as an independent or an agency writer, marketing a book is a daunting task because the audience is used to seeing hundreds of new books presented to them every week. Often, mistakes are made. Sep 30,  · But while publishing a book is an enormous deal, and one that you should be proud of, you’re not going to sell many books without marketing. Many authors are overwhelmed by the thought of marketing. It is not an easy group of tasks to complete, and it feels overwhelming. Here are nine frequent book marketing mistakes. Jan 15,  · It’s easy to make mistakes — but those mistakes can be avoided. Here are three of the most damaging mistakes you can make — and how to avoid them. 1. Starting too late. This one is critical. Too many authors think that building up their social media marketing profile is a project they should embark on after their book has been Steven Spatz. Reading Time: 9 minutes Every author makes book marketing mistakes, even the successful ones, because to some degree, mistakes come from trying something new – which I encourage authors to do.

Aug 05,  · So before you start the book marketing process, you should know what you are getting into and what mistakes to avoid. Here are 5 Book marketing . This best-selling casebook, now in its 12th edition, presents a series of real-life scenarios, packed with practical tips, insider insights, and marketing advice. In an engaging, conversational style, each story - Selection from Marketing Mistakes and Successes, 12th Edition [Book]. "In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you. Aug 28,  · We all can learn from past mistakes It's just more fun when they're not your own. Even corporate giants make mistakes. Now you can learn from the best of them with this behind-the-scenes look at some of today's most notable marketing mistakes and successes/5.